Director of Lifecycle Marketing

من الإعلان الأصلي

New York, NY What You'll Do: Own the lifecycle comms calendar, tying every email and SMS send to launches, promotions, seasonal moments, and brand campaigns Set cadence and volume strategy across the base, balancing reach against fatigue, unsubscribes, and complaints Define segmentation by lifecycle stage, engagement, product ownership, and behavior, and set the mix of value content vs. promotional sends Design, build, and optimize automated flows across the full journey: lead nurture, onboarding, activation, engagement, winback, and renewal Partner with Product and Engineering on list growth…