Executive Director, Marketing Analytics Platform Strategy

From the original posting

US Accountabilities Define and execute the short- and long-term strategy for marketing analytics platforms, data management, information governance, and insights delivery, ensuring alignment with broader enterprise objectives. Lead the development and implementation of scalable data and analytics solutions that support marketing effectiveness, audience targeting, attribution, personalization, and business performance measurement. Oversee the end-to-end data lifecycle, including data storage, preparation, exploration, governance, analytics, and information delivery, ensuring reliable and…