Head of CRM & Retention

From the original posting

Brazil Commercial Our client, an international B2C iGaming operator, is seeking an experienced and commercially driven Head of CRM & Retention to lead its customer relationship management and player retention strategy for the Brazilian market. The successful candidate will take full ownership of the CRM and Retention functions, overseeing player lifecycle management, engagement, loyalty programmes, reactivation, segmentation, personalisation, and marketing automation. This is a senior leadership position requiring extensive experience within the B2C iGaming industry, a strong understanding of…