Senior CRM & Email Marketing Manager

From the original posting

Warszawa CMO / Marketing Overview: SOFTSWISS is looking for a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle. You’ll build and optimise CRM communications in HubSpot, develop automated customer journeys, manage audience segmentation and lead nurturing, and run email campaigns that generate and qualify leads and move them through the funnel towards MQL, Sales Accepted Lead (SAL), and pipeline conversion. Purpose of the role: You’ll build a scalable CRM and lifecycle marketing approach that engages leads and clients throughout…