Senior Customer Lifecycle –Growth

From the original posting

Mexico The mission: We are looking for someone who will produce a measurable uplift in Baubap's acquisition and growth metrics through lifecycle management. This role owns the communication layer of the customer lifecycle from the acquisition and growth side: from first touch and activation, through repeat usage and expansion. Unlike a traditional CRM/lifecycle role, this is not about shipping campaigns, flows or canvases — it is about connecting every lifecycle decision to a business outcome (conversion rate, new borrowers, activation rate, repeat origination, LTV) and proving, with data,…