Vice President, Direct Marketing & Peer-to-Peer Fundraising

From the original posting

US Accountabilities Lead the multichannel direct marketing strategy across direct mail, email, digital advertising, SMS, and other mass-market channels, covering donor acquisition, retention, reactivation, and giving upgrades. Establish annual fundraising revenue targets, budgets, and performance benchmarks for direct marketing and peer-to-peer programs. Use segmentation, A/B testing, campaign analytics, and return-on-investment analysis to guide channel investment, test new approaches, and scale successful campaigns. Manage external marketing vendors and agencies, ensuring high-quality…