Analista de Dados Pleno - CRM PME

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Brazil Accountabilities Analyze SME customer data to identify opportunities across acquisition, activation, engagement, retention, reactivation, cross-selling, upselling, and churn reduction. Support CRM strategy development by translating customer behavior, lifecycle insights, and business opportunities into actionable recommendations. Develop and optimize customer segmentation, campaign audiences, communication flows, and personalized customer journeys based on profile, behavior, engagement, product usage, and lifecycle stage. Define, monitor, and interpret CRM KPIs, including delivery…