Paid Social Lead

From the original posting

US Accountabilities Develop paid social strategy: Define, implement, and continuously refine the paid social marketing roadmap to achieve business growth, revenue, and profitability objectives. Build and lead a high-performing team: Recruit, develop, and manage paid social marketers, establish clear performance expectations, and support team members through regular feedback and career development discussions. Manage campaign execution and optimization: Oversee the launch, monitoring, testing, and optimization of campaigns across Meta, TikTok, YouTube, and other relevant paid social platforms.…