Copywriter

From the original posting

WHAT YOU’LL DO As a Copywriter, you will play a key role in bringing H&M’s brand stories, campaigns, and customer experiences to life through compelling and engaging content. Working closely with creative and marketing teams, you will create customer-facing copy that reflects H&M’s tone of voice, brand direction, and creative vision. You will combine creativity, customer insight, and business understanding to deliver impactful messaging across channels and touchpoints. You will: Develop copy for fashion campaigns, brand initiatives, and elevated content in line with project plans and campaign…