Principal Data Scientist - Advanced Analytics

From the original posting

US Accountabilities Lead the end-to-end design, execution, and analysis of marketing and product experiments, including A/B testing, multivariate testing, geographic experiments, and holdout testing. Define and manage the experimentation roadmap, including hypothesis development, prioritization, statistical power analysis, and success metrics. Develop and refine methodologies for lift measurement, incrementality testing, causal inference, and marketing effectiveness measurement. Establish experimentation standards, governance frameworks, and best practices to ensure statistical rigor and…