VP - Mass Channel Sales

From the original posting

US Accountabilities Channel Strategy and Business Development: Develop and execute the mass retail channel strategy, including retailer prioritization, product assortment, pricing, and in-store and digital placement objectives. Identify, pursue, and secure partnerships with major mass-market, club, home improvement, and general merchandise retailers. Build executive-level relationships with buyers and category managers, lead joint business planning, and negotiate annual commercial terms. Market Intelligence and Category Development: Evaluate market opportunities by retailer, category, and…