Senior Digital Marketing Specialist

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Burlington, ON The Role Create creative content using the latest AI techniques for copy, image and video – ads, emails, landing pages and social assets – and apply AI to research, analysis and repeatable production and reporting workflows, with every output checked for accuracy and brand voice. Set up, launch and optimize paid campaigns across Meta, Google and programmatic channels for each community: audiences, creative variants, bidding, budget pacing, landing pages and conversion tracking, with weekly optimization against cost per lead and cost per appointment. Build and run email and SMS…